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Post by juthi52943 on Dec 24, 2023 11:14:14 GMT
Above the line Marketing Above the line ATL Marketing ATL Marketing campaigns propagate brand information through traditional marketing channels and address a very wide target audience. That is why most of the time the objectives of this type of marketing campaigns are strengthening the brand general information on products or services Advertising carried out above the line often referred to as promotion above the line marketing above the line. ATL Marketing or ATL Advertising consists Job Function Email List of advertising activities that use classic means of promotion for the transmission of information such as written press radio television POSTERS flyers brochures etc. At this stage it is clear that within this marketing channel conversions are less important communication is not directed to a specific extremely niche group but the message is transmitted to all those who have access to the medium through which it is delivered advertising message. Why choose ATL ATL in marketing is a wonderful tool for developing a brand and investing in sustainable brand recognition. On the market in general. Delivery and placement are essential. for any new business and for existing operations that want to develop their target audience and demand. This method can increase market penetration rates in ATL advertising the rates are higher than in any other advertising method due to the fact that it is addressed to a mass marketing segment.
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